Agora Authority Placement

Get cited by the outlets and AI models that shape what people find when they search your name.

Because the record should match the work you've done.

You've built your reputation the slow way, doing the work, keeping your word, and delivering more than you promised. But when a prospective client, event organizer, or journalist looks you up, that's not always what they find. Sometimes there's very little. Sometimes there's something outdated, off-brand, or simply not you anymore, and it sits there, shaping what people conclude before you've had a chance to speak.

For someone who has earned their standing, that gap is more than an inconvenience. It's the quiet frustration of knowing the truth is better than the story an online search tells on your behalf.

We place authoritative press coverage for coaches, consultants, business leaders, speakers, authors, and other subject-matter experts across outlets like Yahoo Finance, AP News, and Business Insider, and the syndicated network AI search draws from when it answers questions about people in your field.

The result is what we call an authority signal: a durable presence across search and citation that continues to work long after the release publishes.

Request your no-charge Positioning Screening.

Book Your No-Charge Positioning Screening

Search isn't one list. It's personalized to whoever's looking.

Google and other engines don't show everyone the same results. What appears is shaped by location, past searches, and what a person has clicked before. That means someone already inclined to see you a certain way can be served, and can keep clicking, the one result that confirms it. Sometimes that result is a single headline that never told the full story, or told it in a way that leaves the wrong impression, and out of context it hardens into a conclusion. An old or incomplete page doesn't just sit in the archive. It can become the "evidence" a motivated searcher was looking for.

You can't reliably erase what's already indexed. What you can do is change what's abundant. Our approach places numerous accurate, current, favorable results across the outlets and networks that search and AI draw from, so that across the many versions of search different people see, the truth is what's most findable, most cited, and most current.

The part of your reputation you can't see

There's a version of your reputation forming in a place you can't watch. When someone asks ChatGPT, Perplexity, or Gemini to recommend an expert in your field, the model doesn't visit your website. It draws on its index, and that index is built mostly from news wires, business publications, and syndicated press coverage. If your name isn't in that material, you're not in the answer, and you never see the moment you were left out.

The visible part of reputation still matters. Buyers still respond to "As Seen On," and named coverage still earns trust. But it's no longer the whole picture. The experts who understand this now will be the ones cited when the questions get asked. The ones who don't will keep collecting logos while their competitors get named in the answers people actually act on.

Our work sits at that intersection: the reputation you can see, and the one you can't.

What we do

We write, place, and syndicate a professionally crafted press release designed to build your authority signal across three surfaces at once:

Named-outlet credibility. Placement in Yahoo Finance, AP News, Business Insider, and a curated network of business and industry publications. The tangible "As Seen On" outcome.
AI search visibility. Placement in a network cited by AI models and written with structural and editorial choices in the release that improve the likelihood of citation by ChatGPT, Perplexity, Gemini, and the AI models increasingly used to research experts.
Branded search presence. A published, syndicated release strengthens what appears when someone Googles your name — reducing the visibility of outdated or off-brand results.

Each placement is written by our team, informed by a positioning interview, and distributed through the network that reaches all three surfaces.

Who we work with

We work with coaches, consultants, business leaders, speakers, authors, thought leaders, and subject-matter experts who are already doing serious work and need the citation footprint to match. We provide a 30-minute no-charge screening and positioning interview to determine whether we can accept you as a client.

We do not work with:

Product launches without a genuine editorial angle
People unwilling to sit for a 30-minute positioning interview
Anyone looking for guaranteed placement in specific top-tier titles we cannot honestly promise

The screening call serves two purposes: to determine whether we can accept you as a client, and to sharpen your positioning before we take on the work — cleanly, in both directions.

If This Describes Your Work — Request Your Screening

Our process

1. Screening and Positioning interview (30 minutes). A no-charge conversation to understand your work, your current visibility, and whether we're a fit — in both directions. If we can accept you as a client, we explain the plan and the fee. If not, you will get a better perspective and recommendation.

2. Positioning interview (30 minutes). Once we begin, a deeper conversation to surface the sharpest, most citable angle in your work — the raw material your newsworthy release is built from.

3. Draft delivered within 5 business days. Written by our team using the material from your interview and any existing coverage. Sent to you for review.

4. One revision round. You return consolidated edits within 48 hours. We implement and deliver the revised draft.

5. Distribution. Your release syndicates across the network. Placement report follows after sufficient time has passed and distribution is confirmed.

6. Cadence recommendation. Single releases build a moment. Cadence builds a signal. We finish with a recommendation for what a sustained authority strategy looks like for your positioning.

What gets built

A single well-placed release is the beginning of an authority signal, not the end of one. Over time, and with cadence, the surfaces compound:

Named-outlet coverage you can point to on your site, in your speaker one-sheet, in your book proposals, in your pitch decks.
AI citation footprint across the models your prospects, editors, and event organizers are increasingly using to vet experts.
Branded search dominance that makes your Google results reflect the authority you have actually built.
Foundation for future placements. Each release strengthens the ground the next one lands on.

This is why we treat every engagement as the start of a cadence, not a one-off transaction.

The screening call

We accept a limited number of new clients each month. The screening call is a no-charge conversation to clarify your positioning, identify the citable angle in your work, and confirm we're the right team for the work you want to do.

If we're a fit, we'll discuss engagement terms on the call. If we're not, you'll leave with a clearer sense of your positioning and, where appropriate, a referral to a service better suited to your goals.

Request Your Positioning Screening

Common questions

Question: How long until the release is published and indexed?

Answer: From the positioning interview to distribution typically runs 7 to 10 business days, depending on your response time on the draft. Publication across the syndication network occurs within 24 to 72 hours of distribution. Indexing by AI search models varies by model and is not immediate — building an authority signal is a compounding process, not a next-day result.

Question: Do you guarantee specific outlets?

Answer: We place across a distribution network that reliably includes Yahoo Finance, AP News, Business Insider, and a broad set of business and industry publications, and that feeds the indexes AI models draw from. We do not guarantee coverage in any specific top-tier title, or citation by any specific AI model, where the outcome is outside our direct control. Anyone who promises you a guaranteed New York Times placement, or guaranteed ChatGPT citation, is not being honest with you.

Question: What happens if I want to revise the release after distribution?

Answer: Press releases, once syndicated, are permanent. They cannot be recalled, edited, or retracted from the network they enter. This is why the revision round happens before distribution and why we ask you to review carefully during the 48-hour window. Post-distribution, the release is part of your public record.

Question: Why a screening call instead of a pricing page?

Answer: Because the right answer for you depends on your positioning, your goals, and whether we're the right team for the project. A pricing page would force us to accept projects before we've met you. The screening call answers the right questions correctly.

Request Your Positioning Screening